savvy styling by Annie Probert

Wednesday, September 02, 2015

INTRODUCTION TO : BOO COUTURE




SUPER EXCITING NEWS

I've been selected as a guest blogger for Boo Couture fashion!
So keep your eyes peeled as I'll be blogging about some of the amazing things that the brand is getting up to as we move into the A/W period including their fashion launch event which takes place on the 28th September.







Boo Couture is a womenswear brand based in Leamington.
Inspired by Audrey Hepburn and her effortless elegance, Toni Rowles decided to create a brand that is applicable to multiple generations and has a timeless aesthetic. 
They aim to build womens confidence by creating feminine, flattering garments that transcend age barriers and also offer a unique service to alter the garment and create a tailor made finish that is bespoke to each individual customers needs. 




"BOO COUTURE IS AN INSPIRATIONAL COLLECTION OF FAIRYTALE GLAMOUR BORN FROM THE LOVE OF A BYGONE ERA AND ALL THIS SENSUAL, FEMININE AND STYLISH." 
I met Toni Rowles - the Boo Couture designer, at the Midlands Fashion Awards, her collection stood out to me immediately. The intricate details of her designs were visible throughout each of her carefully planned looks. 
The collection was lavished in lace and coveted with floral headpieces and pearl accessories, it looked like something from a fairytale.
I instantly fell in love with the uber feminine silhouettes and delicate fabrics. They were mesmerising and the pastel/neutral palette is so versatile with a mixture of garments easy for everyday as well as show-stopping occasion wear. 
"EVERYTHING IS LOVINGLY HANDMADE, WE ARE PASSIONATE ABOUT GIVING CLASSIC VINTAGE GLAMOUR A MODERN CAPTIVATING TWIST TO CREATE A BOO COUTURE MOVEMENT."
Every detail has been thoughtfully placed. The care and passion that Toni has towards fashion is evident in all that she creates. The pieces are relevant to everyone - clever styling allows the garment to be appropriate for a wide range of ages, which is something that I personally feel the mass market brands are lacking. 

 "OUR AFFORDABLE READY TO WEAR COLLECTION IS SPECIAL, BUT THERE IS NO NEED TO COMPROMISE ON FIT. BECAUSE WE VALUE UNIQUENESS, WE OFFER A UNIQUE SERVICE WHICH ALLOWS EACH PIECE TO BE MODIFIED TO FIT YOUR UNIQUE MEASUREMENTS."

"NO MATTER HOW OLD YOU ARE, YOU NEVER STOP DREAMING, SO WHY WOULD YOU WHEN IT COMES TO WHAT YOU WEAR. FASHION MAY NOT LAST FOREVER BUT STYLE, ON THE OTHER HAND, IS TIMELESS."


Boo Couture is a heavenly brand that offers unique handmade garments at an accessible price point. A combination that rarely occurs within womenswear fashion. 

If you are interested in their clothing and would like to attend the black and white themed fashion launch event here are the details:

The event is being held on the 28th September at the Episode hotel in Leamington.
Tickets are priced at £15 a head (this includes a glass of prosecco and a voucher of £10 off a Boo Couture purchase)
There is a limited supply of tickets. Therefore, it is a first come, first serve basis. 

Thank you for reading and getting to know Boo Couture!
I hope you keep up to date with my guest blog posts and follow their journey 


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