savvy styling by Annie Probert

Sunday, November 26, 2017


Growing up everyone has aspirations, some more farfetched than others. 
For me, moving to London to work in fashion was an idyllic fantasy that I thought I'd never have the opportunity or balls to actually make happen but somehow, I have. 

*disclaimer: I am not related to Paul McKenna and do not insure that any of my ramblings will make your dream a reality*

If you've read any of my earlier blog posts you'll already know that I studied Fashion Business and Promotion at uni, grafted my arse off through second year by interning/working/studying, graduated with a 2:1 and landed a relevant role before my graduation ceremony. Sounds too good to be true? SHOCKER, it was. 
You'll also know how horribly wrong my first role transcended. It was a huge wake up call and seriously hit home about the struggles of accepting the wrong role just to get a job after completing my degree. 


let's narrow it down to: I cried - A LOT
I think we can all agree that there's nothing more frustrating than giving your all to something that results in the wrong outcome. 
I quit my first job post-uni after three tremulous months and was deemed unemployed for 6 excruciatingly long weeks. However, I'm a firm believer that every time you go through something particularly shitty in life, you're well prepared for the next obstacle. Therefore, the one thing I did take from hindsight, was that I couldn't put myself through another dead end job doing something I wouldn't love. 

After realising I didn't want to accept any of the roles I'd been offered for this reason and now a self-proclaimed broke ass bitch, I swallowed my pride and headed back into the world of fashion retail. For anyone who hasn't endured the never-ending shift that is a Saturday in retail, I'll sum it up for you as utterly dire. I'd worked on the shop floor since I was sixteen and couldn't fathom a Christmas without utilising a clothes hanger as a makeshift scooping devise for the pile of clothes strewn across the shop floor on Boxing Day. I thought I'd finally escaped the torture, but after unsuccessfully finding a graduate role, my three years at uni had essentially gone to waste and I was back at square one, no better now than I was at 16 which felt deflating to say the least.

No seriously, this was that part in the film where they walk in the rain and have flashbacks of all the reasons they want to do well in life. - cue motivational string quartet.

All sarcasm aside, I poured all my effort into fashion, whether it was on social media, researching current affairs, trading issues, stock markets, new CEOs, forecasted patterns for the year ahead, emerging influencers or what shop had closed in my local shopping centre. I made it my mission to be a walking encyclopaedia for all things fashion related. Feel free to conduct your own evaluation by checking out my socials here and here *wink wink, nudge nudge*

And then after a month of doing the absolute most, the perfect role magically appeared online.
(I'll clarify 'magically' as one of my countless job notifications that I'd linked from the digital sphere to my phone and was inundated with on a daily basis.) The role was advertised as working for a well known fashion group within an emerging label looking to pave the way to become the market leader. Plus, it has a female empowerment obsessed owner with the intention to break the boundaries of diversity within fashion. If you couldn't already tell, I was sold from the get go. 

So, I dissected my CV and threw away all the emphasis on results. I don't want to put anyone down for excelling academically, but the girls in HR don't really give a shit whether I got a first in my trend forecasting module. 
I needed to prove that I was perfect for THIS role. Yes, the fact that I'm well averse to Adobe software is a huge plus, but experience is the most poignant thing to mention. I drafted and redrafted until I was finally happy with the content that justified my intelligence but also proved I had the life experience to condone offering me this opportunity. After all, not only did I have to prove that I was worthy of the role, but also that I was worthy of taking a gamble to move down to London and leave my home comforts behind. 

And it didn't stop there. I became the queen of LinkedIn. I regularly stalked my potential co-workers and sent requests to anyone who could be an asset for my new role. My tweets were scheduled (FYI highly recommend buffer) to constantly reflect my interests. I made it my objective to comment on everything, from the dresses at the Met Gala to Fenty Beauty's incredulously authentic campaign video. Jon Snow got engaged? I'd spent an extra ten minutes out of my day to research that his finance was wearing Dior Resort and that they made their announcement in The Times newspaper, in sterotypical British etiquette and akin to Benedict Cumberbatch. There wasn't an article/blog post/vlog/podcast that I hadn't looked up and to quantify my love of the industry I attended all key events I could and designed quirky collages. My feed flooded with #LFW and aesthetically pleasing pink glittery cut out creations. 

Might I add, these creations weren't spur of the moment inspo pieces. No no no, I had meticulously planned each piece of work. I highlighted my muses and confidently yet unobtrusively displayed my knowledge of current affairs. Rihanna was accused of putting on weight in the press? I created a collage showing my unwavering support of all she stands for. You get the gist.
If I was going to make a name for myself in fashion marketing and PR, I was going to make sure that my passion and admiration for the industry were inextricably linked through all areas of my digital and physical life. 

Photography By Chelcie Moore

And finally, my fashion-filled bubble that I'd immersed myself in for the past month or so had paid off. I was offered my dream role with the pain-staking condition that I up and move my entire life within TEN DAYS.

The moral of the story brings me to cliché AF quote number two: 


Sorry if you've heard enough motivational jargon to last a lifetime, but after I moved, a lot of people asked me questions like:
1. "How have you managed that?
2. "Do you know someone that works there?"

Contrary to the click-bait title, I'm not sat here typing this thinking I'm some kind of guru and nor do I want you think that, but these are the lessons I've learnt about working in fashion that I wish I'd learnt a long time ago and I'm writing this to share a little wisdom with those who seek it. It seems too obvious, but if you consistently put in the graft regardless of the obstacles thrown your way, you will earn your comeuppance without needing to 'know someone who works there'. 

I can now proudly say that I am a Londoner, I've moved out of my family home, I have a full-time job in my desired career and I'm the youngest employee in my company by 4 years, which to me speaks volumes. 


Teddy Coat - Primark £25
Ripped Mom Jeans - Primark £15
Slogan Tee - River Island £22
Patent Kitten Heel Boots - Miss Selfridge £29
Leopard Print Messenger Bag - H&M SALE £5
Double Hole Buckle Belt - Forever21 £18
Hoop Earrings - Topshop £9
Rings - Goldlust LDN £10-20

P.S. Get yourself into your local Primark ASAP because they are absolutely killing it with the wardrobe staples right now!


P.S if you fancy £5 off your missguided order, click this link!

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